mchr 名才

挑战

作为专业eHR系统供应商，名才的业务已经触及中国、亚洲、欧洲和北美等国家和地区，立志成为一家全球性企业，创建一个全新的品牌形象来面对日益增加的竞争挑战。名才深知自己的技术优势和雄厚实力，它相信自己有能力应对威胁。

Challenge

As a professional eHR system supplier, MCHR has developed their business to the countries of Asia, Europe and North America, aspiring to become a global enterprise and create a new brand image to face the increasing competitive challenges. Knowing its technological advantages and strong strengths, MCHR have faith in their capable of dealing with threats.

机会

在激烈的全球市场中讲述名才及其产品和服务的引人入胜，我们首先需要定义名才为市场带来的价值。很明显的是名才在ehr领域具有资深背景，也专注科技带来的技术变革，因此公司的愿景“成为全球优秀的人力资源科技服务公司”为企业指明了方向。

Opportunity

To tell the compelling story of MCHR and its products and services in the fierce global market, we need to define the value that MCHR brings to the market. It was clear that MCHR had a solid background in eHR and a focus on the technological changes brought about by technology, their vision： “Become the world leading human resource information technology company" , leaded the direction for the company.

解决方案

如何在视觉上体现“成为全球优秀的人力资源科技服务公司”？在审视hr领域相关的视觉形象后我们发现服务HR领域的领先企业在品牌形象上忽视了“人”的元素，所以从差异化以及和文化匹配度上我们大胆的使用了“人”作为了核心的创意理念，使用“人”+“地平线”的视觉策略来强调名才的全球化视野和专注于hr的能力，这也呼应中文的直接联想：成就杰出人才。
我们为名才设计了一整套设计表达，以传递公司的使命和承诺。我们设计了一套完整的关于人的视觉元素，除了品牌标识，还包含插画到icon，整体诉说人力资源领域最关键的在于关注人，它是名才所有产品和服务体系的基础。新的形象采用具有活力、现代和具有行业差异性的配色系统，传递乐观积极的技术感——有别于该行业严谨、稳重的风格。

Creativity/Innovation

After reviewing the visual images in HR field, we found that the HR leading companies had neglected the element of HUMAN in their brand image, so we boldly used HUMAN as the core creative concept in terms of differentiation and cultural matching. We used the visual strategy of HUMAN+ HORIZON to emphasize MCHR's global vision and ability to focus on HR, which reflects the direct association with the Chinese word: Accomplish Outstanding Talent. We created a package of design expressions for MCHR that conveyed the company's mission and commitment. It is a full set of visual elements about human, reflects to brand logo, illustrations and icons, to elaborate that the critical core in HR is to focus on people, which is the foundation of all of MCHR's products and service systems. The new identity uses a color system that is dynamic, modern, and differentiated from the industry, and conveys an optimistic and positive sense of technology - a departure from the rigorous, staid style of the industry.

结果

全新的品牌形象使名才在中国乃至全球范围内有了一个明确的身份识别，在2021年底举行的行业峰会上正式揭开面纱。凭借具有差异性和国际化的视觉系统，促使名才在中国上千家人力资源公司中脱颖而出，引领中国人力资源发展。

Results

The new brand image of MCHR officially unveil at the industry summit that was hold at the end of 2021, it gives MCHR a distinctive identity from China to worldwide. With a differentiated and international visual system, it has prompted MCHR to emerge among thousands of HR companies in China and lead the market development in China.

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