uniview 宇视科技

挑战

作为行业有影响力的企业，长期以来uniview以“守护美好生活”作为企业愿景，提供超越客户期待的科技产品和服务，可以激发消费者的消费热情。尽管如此，uniview的视觉体系长期未进行梳理，造成内外部感知的混乱，我们需要在不更改logo的情况下重新打造一套一致、现代和适应性强的视觉识别来凸显企业愿景使命。

Challenge

Uniview has a long-standing objective of providing technology goods and services that exceed customers' expectations and excite consumers, as an influential firm in the industry. Despite this, uniview's visual system has been in disarray for a long time, causing internal and exterior perceptions to be confused. Without modifying the logo, we needed to establish a consistent, modern, and adaptive visual identity to reflect the company's vision and objective.

解决方案

整体品牌视觉围绕“守护美好生活”的愿景和“无限新视界”的品牌理念进行展开，既要体现一种科技感表现uniview对于产品的专注，又要体现产品给人带来的安全感，从而体验美好生活。
我们继承和发扬了logo 的主要视觉语言，一个科技的视野框，在uniview的守护视野内皆为安全领域，因为uniview的守护，工作学习更加安心舒适。我们揉合了科技+生活的概念，开发了一套丰富的视觉世界：使用logo的外轮廓和蓝色作为科技的一个入口，在整体中嵌入具有感染力的的摄影图片、轻松的插画和一些暖色来调节科技的冰冷感，将uniview整体打造的更加一致和具有视觉感染力。

Idea

The overall brand vision revolves around the vision of "Guarding The Good Life" and the brand concept of "Unlimited New View," which not only reflects a sense of technology to demonstrate uniview's focus on the product, but also reflects the sense of security provided by the product to people in order for them to live a good life. We inherited and continued the logo's main visual language, a technical vision frame in which all fields within the uniview's guarded vision are safe ——work and study are more secure and comfortable because of the uniview's guard. We combined the concepts of technology and life to create a rich visual world: we used the logo's outer outline and blue color as an entrance to technology, and we incorporated infectious photography, relaxing illustrations, and warm colors to balance out the coldness of technology, making uniview more consistent and visually appealing as a whole.

结果

uniview的整体视觉体现了一种对人的守护感，能够准确的表达守护美好生活的愿景。uniview焕然一新的视觉系统使公司能够在所有接触点（包括广告、印刷品、活动展会及在线媒体）上建立无缝的客户体验。

Results

Uniview's overarching vision embodies a sense of people's guardianship, which accurately portrays the ideal of defending the good life. Uniview's new visual system allows the organization to provide a consistent consumer experience across all touchpoints, such as advertising, print, trade exhibitions, and internet media.

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